Once you’ve got your website up and running, you’ll want to generate more traffic to your website in order to generate more business. Here are some ways to use your website and social media tools to build the buzz.

Start with Your Database

If you haven’t done so already, start building a database of prospects and customers. Keep your mailing list up to date. Try a monthly e-newsletter with a couple of articles or suggestions on events that your typical customer would be interested in. Drive traffic back to your site through landing pages that capture contact information. By promising useful information in the form of an ebook or a white paper in exchange for e-mail addresses, you will build your list.

Join the Conversation Using Social Media

Take the time to build a following on Twitter and Facebook if that’s where your audience gets their information. Once you get started, it doesn’t have to take a lot of time out of every day to stay connected. Just make sure that you’re adding value to the online conversation and not simply pushing your own product or service. Thank people who retweet or repost your content. Good online community member get their followers to help generate traffic back to their website because the content there is helpful to readers.

Use Your Blog Regularly

If your site is built in WordPress, you’ve probably got a blog already. Make sure to update it with fresh, interesting content at least once a week. Not only will your audience appreciate the new articles, but search engines will find you because they are always looking for fresh content. Add an RSS feed to your blog so that your subscribers will be automatically notified when you post a new blog entry.

It’s All About the Content

Check your web pages regularly to make sure that they are up to date and that all of the hyperlinks are working. Make sure that your content is easy to read and to understand. A good way to do this is to have someone besides yourself take a look at it so they can give you feedback. And, don’t be afraid to mix things up. Your content shouldn’t be all text. Use videos, graphics, and links to presentations from sites like Slideshare to keep things interesting for your audience.

Building Buzz is Easy

Building buzz for your website is easy. You just have to get started and do a little bit everyday to communicate with your online audience in order to keep them engaged. By regularly adding content to your site and keeping older content up to date, you make it easy for your online community to help drive traffic to your site because they are sharing valuable information with their readers.

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